Instagram Marketing Guide: How to Utilise Instagram Followers for Your Business

If you run your own business you probably already know the importance of building your brand. Your social media presence can be a great way to kick-start your business into something recognisable. You may already know the importance of building an Instagram following, but are struggling with how to properly utilise your followers. Here are a few tips to help you make the most out of your Instagram account.

Stay True to Your Brand

One of the biggest mistakes that people make when building an Instagram for their business is to try to branch out too much. It is vital that you keep your Instagram business account extremely professional and specific to your niche. Do not post personal photos or things that you believe will connect you to your audience. These sorts of actions just confuse your followers and leave them unsure of what to expect from you.

Posting attractive photos that represent your business or products is going to build a loyal following. Your very real Instagram followers want to see exactly what you are about. Staying true to your business’s unique brand is the only way to maintain a lasting and sincere following.

Include Your Link

Instagram doesn’t allow you to post links for every single image that you share. You have one location in which to share your link and that is in your bio. When you have an appealing biography that gets to the point, your viewers will be eager to click on your link and see what you are all about.

Offer Promotions

Offering promotions through your Instagram account can be a great and easy way to bring in customers. Posting a coupon image that they can redeem online or in your store is definitely going to create more purchases. This is also a great way to keep your followers paying close attention to what you post online.

Don’t Oversell

The great thing about Instagram is that it is made up of mostly avid buyers. The people searching through these images online enjoy shopping and are often eager to purchase new items. If you run a business where you have various products for sale, Instagram can be a real gold mine for you. People in our current times have grown extremely sceptical of salespeople. We live in a world where people are more and more aware that everyone around them is trying to sell them something. If you try to push too hard or shove your products down their throats, you will instantly turn your followers away from you.

Using attractive visual aids is all you really need to market your products to your Instagram audience. They are aware that your items are being sold and will often be more than capable of going to your website or store to purchase them. These visuals will easily draw people in as long as you provide them with well-taken photographs. Make your photographs creative and aesthetically pleasing and you will be sure to draw in your audience.